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Adobe Customer Journey Analytics Training in Kolkata
Master Cross-Channel Insights & Customer Journey Mapping with Adobe CJA Training
Course Overview
Get Adobe Journey Analytics certified: Unify data, predict customer behavior, and optimize cross-channel experiences with CJA training.
Master customer journey analytics with this industry-leading program by Iteanz in Kolkata. Learn to unify cross-channel data, analyze complete customer paths, and predict engagement opportunities using Adobe's powerful analytics platform. Through real-world exercises, develop expert skills in journey mapping, AI-powered insights, and marketing performance measurement while preparing for Adobe certification.
This comprehensive training delivers actionable learning through hands-on CJA implementations and live analytics scenarios. Designed for marketing professionals, data analysts and CX specialists, the program provides the practical skills needed to transform customer data into strategic business insights. Develop in-demand CJA expertise through a proven training approach.
Learning Objectives
Master cross-channel data unification in Adobe CJA to create unified customer profiles
Analyze complete customer journeys across web, mobile, and offline interactions
Generate AI-powered predictive insights to forecast customer behavior patterns
Measure true marketing ROI using multi-touch attribution modeling techniques
Identify and optimize friction points in key customer journey pathways
Build dynamic executive dashboards with real-time CX performance metrics
Prepare for Adobe Certified Expert (ACE) exam with practical CJA test prep
Who Can Attend
Marketing Analysts seeking to prove campaign impact through cross-channel journey analytics
Data Scientists transitioning from traditional analytics to customer journey intelligence
Digital Marketers optimizing omnichannel experiences with data-driven personalization
CRM Managers unifying customer data across sales, service and marketing systems
Business Intelligence professionals expanding from reports to predictive analytics
CX Specialists mapping and improving end-to-end customer experience pathways
Curriculum
Introduction
- Customer Journey Analytics overview
- Quick Start Guide
- Landing Page
- Compare CJA to BI solutions
Customer Journey Analytics and Adobe Analytics
- Evolution from Adobe Analytics
- User Guide for Adobe Analytics users
- Comparison with Adobe Analytics
Data Ingestion
- Data Ingestion Overview
- Adobe Analytics
- Adobe Experience Platform
- Batch data
- Streaming data
- Source connectors
Connections
- Connections overview
- Create a connection
- Manage connections
- Combined event datasets
- Standard lookups
- Cross-Channel Analytics
Data Views
- Data views overview
- Create or edit a data view
- Component Settings
- Standard Component Reference
- Labels and Policies
Workspace Projects
- Analysis Workspace overview
- Perform basic and advanced analysis
- Projects
- Visualizations
- Panels
- Curate, Share and Schedule projects
- Attribution IQ
- Virtual Analyst
Component
- Components overview
- Add component descriptions
- Annotations
- Audiences
- Dimensions
- Metrics
- Filters
- Calculated Metrics
- Date ranges
- Data Dictionary
Analytics Dashboards
- Analytics dashboards - Overview
- Curator tasks
- Create a mobile scorecard
- Set up executives to use dashboards
- Executive user quick start guide
Report Builder
- Report Builder Overview
- Report Builder Set Up
- Create a Data Block
- Report Builder Hub
- Select a Date Range
- Work with Filters
- Filter Dimensions
- Manage Data Blocks
- Schedule Workbooks
- Restricted Labels
- Report Builder Settings
Cross-Channel Analytics
- Cross-Channel Analytics overview
- How replays work
Adobe Integrations
- Integrate Adobe solutions with CJA overview
- Integrate Adobe Analytics with Customer Journey Analytics
- Integrate Journey Optimizer data with CJA
- Integrate Customer AI data with CJA
Data Governance
- Data Governance
- Audit Log
- Customer Managed Keys
Use cases
- Customer Journey Analytics use cases
- Google Analytics data
- Data ingestion
- Data views
- B2B
- Cross-channel data
- Adobe Analytics data
- Complex data
Administration
- Access Control
- View and manage usage
- Deletion implications
Labs and Troubleshooting
- Labs User Guide
- Comparing Adobe Analytics data to CJA data
- Counts Real-time CDP and CJA
Get Started with a Demo
Key Features of our Training.
Expert Trainers
Learn from experienced professionals and industry experts with real-world knowledge.
Hands-On Training
Gain practical experience through real-world scenarios, projects, and interactive exercises.
Customizable Corporate Training
Tailored solutions to meet the unique needs of organisations and teams.
Certifications & Assistance
Courses are aligned with international standards and we also help you to prepare for globally recognised certifications.
Global Recognition
Trusted by individuals and enterprises worldwide, with a track record of successful alumni and partnerships.
24 x 7 Expert Support
We have a 24x7 online support team to resolve all your technical queries, through a ticket-based tracking system, for a lifetime.
Testimonials
Success Stories in Their Own Words
“Iteanz's CJA training revolutionized our approach to customer journeys. The hands-on retail case studies helped me identify key drop-off points, enabling 15% better campaign targeting. The instructors were exceptionally knowledgeable!”
Deepak
Marketing Analyst
“From basics to advanced segmentation, Iteanz made CJA effortless. Their patient trainers helped me master Analysis Workspace, now I create insightful dashboards for my team weekly. Worth every penny!”
Neha Vashisht
Data Specialist
“The course completely transformed how I track cross-channel customer journeys. Iteanz's real-world cases taught me to prove ROI on marketing spends convincingly. Surprisingly, I landed a promotion within just 3 months!”
Keshav Tiwari
Digital Strategist
“The course's focus on financial customer journeys was exceptional. Iteanz helped me connect ATM, mobile and branch interactions, revealing 22% cross-sell opportunities we were missing. Game-changing for our analytics team!”
Anika Chawla
Banking Insights Lead
FAQ's
What is Adobe Customer Journey Analytics?
Adobe CJA is an advanced analytics solution that unifies cross-channel customer data into actionable journey insights. Built on Adobe Experience Platform, it enables businesses to analyze and optimize customer experiences across web, mobile, offline, and other touchpoints.
Key Features Covered in Training:
- Cross-Channel Journey Analysis: Connect online/offline data into unified customer paths
- Analysis Workspace Mastery: Build custom reports with drag-and-drop visualizations
- Advanced Attribution: Measure impact across touchpoints with algorithmic models
- Anomaly Detection: Automatically identify significant changes in journey patterns
- Data Governance: Ensure compliance with privacy regulations (GDPR, CCPA)
Does the training include certification preparation?
Yes! The course prepares you for the Adobe Certified Expert (ACE) - Customer Journey Analytics exam, equipping you with hands-on practice for certification success.
How can I enroll in this training?
You can register for the course through the Iteanz website or contact our sales team for enrollment assistance.
Is there a free demo class available?
Yes! Iteanz offers a free demo session to help you understand the course structure and teaching methodology. Request free demo
Do I get study materials and recorded sessions?
Yes, all learners receive:
📘 Study guides & course notes
📹 Access to recorded sessions
💡 Post-training support & Q&A sessions
Are there any prerequisites for joining the Adobe Customer Journey Analytics Training?
No prior CJA experience is needed. Recommended background:
- Basic understanding of digital analytics concepts
- Familiarity with customer data (helpful but not required)
- No coding skills necessary
What job roles can I apply for after completing the training?
After completing the course, you can pursue roles such as:
- Customer Journey Analyst
- Digital Insights Manager
- Marketing Data Scientist
- Omnichannel Analytics Consultant
- Adobe Experience Cloud Specialist
What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.
- Visa Debit/Credit Card
- American Express and Diners Club Card
- Master Card
- PayPal
- Net Banking/Wire Transfer
- UPI Payment such as Google Pay, PhonePe, Paytm
- Cash/Cheque/DD ( Not for Online Training )
What if I have more queries?
Just give us a CALL at +91-80-468-10331 OR email at info@iteanz.com
Career Services
Placement Assistance
Resume & LinkedIn Profile Building
Exclusive access to Iteanz Job portal
Access to Soft Skill Enhancement
Mock Interview Preparation
One-on-one career guidance
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