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Adobe Launch Training
Master Adobe Launch Training – Implement Enterprise Tag Management, Data Collection & Third-Party Integrations with Certification | Iteanz
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Course Overview
Learn to deploy tags, build data layers, and power analytics tools with confidence. Includes hands-on labs and certification prep.
Become a certified Adobe Launch expert with Iteanz's hands-on training. Master enterprise tag management, implement data layers, and streamline cross-platform tracking for accurate analytics. Learn to deploy tags, configure third-party integrations (Google Analytics, Facebook Pixel), and enforce GDPR/CCPA compliance through real-world exercises. Ideal for marketing technologists, analysts, and developers seeking to eliminate data silos and power customer insights.
The curriculum covers rule-based triggers, server-side tagging, event forwarding, and debugging techniques using Adobe Experience Platform. Through interactive labs, you'll gain proficiency in version control, environments, and performance optimization. Earn an industry-recognized certification to unlock roles in tag management, marketing ops, and MarTech engineering. No prior coding experience required – just a passion for data-driven marketing.
Learning Objectives
Master Adobe Launch workflows for precise tag management across websites and apps.
Implement structured data layers to track customer behavior for accurate analytics.
Integrate Google Analytics 4 and Meta Pixel via Launch for unified marketing data.
Configure GDPR/CCPA-compliant consent management for ethical data collection.
Debug tag errors using Chrome DevTools and Adobe’s debugging extensions.
Deploy server-side tagging to improve site speed and data security.
Validate skills with Adobe certification via real-world implementation labs.
Who Can Attend
Digital Marketers – Improve campaign tracking with precise data collection and analytics.
Web Analysts – Implement accurate tracking tags for reliable data reporting and insights.
Marketing Technologists – Streamline Google Analytics and Meta integrations via Launch.
Developers – Master server-side tagging, debugging, and performance optimization techniques.
Data Privacy Officers – Configure GDPR/CCPA-compliant consent management systems.
Career Switchers – Build certified Adobe Launch expertise for MarTech careers.
Curriculum
Introduction to Adobe Launch
- Overview of Adobe Experience Platform Launch
- Differences between Adobe Launch and Adobe DTM (Dynamic Tag Manager)
- Key Features and Capabilities
Setting Up Adobe Launch
- Creating and Configuring Adobe Launch Properties
- Adding Extensions and Managing Libraries
- Understanding Roles and Permissions
Extensions, Rules, and Data Elements
- Overview of Extensions and Use Cases
- Defining and Managing Data Elements
- Creating and Managing Rules for Tag Execution
Implementing Tags and Event-based Rules
- Setting Up Tags for Adobe and Third-party Integrations
- Event-based Tagging and Triggers
- Using Conditions and Actions in Rules
Deployment Strategies
- Publishing Workflow: Development, Staging, and Production
- Best Practices for Library Management
- Debugging and Troubleshooting Tag Deployment
Advanced Tag Management
- Leveraging Custom Code within Adobe Launch
- Managing Asynchronous and Synchronous Tag Loads
- Integration with Adobe Analytics, Target, and Experience Cloud
Data Layer Implementation
- Understanding and Creating a Data Layer
- Mapping Data Layer Elements in Adobe Launch
- Best Practices for Data Layer Structuring
Performance Optimization and Governance
- Reducing Tag Load Times
- Implementing Governance and Security Controls
- Monitoring and Managing Tag Performance
Hands-on Lab and Real-world Use Cases
- Practical Implementation of Adobe Launch Tags
- Configuring Complex Scenarios with Rules and Extensions
- End-to-end Tagging for Marketing and Analytics Tools
Advanced Techniques and Best Practices
- Implementing Custom Event Listeners
- Optimizing for Mobile and Single-page Applications (SPA)
- Future Trends and Updates in Adobe Launch
Get Started with a Demo
Key Features of our Training.
Expert Trainers
Learn from experienced professionals and industry experts with real-world knowledge.
Hands-On Training
Gain practical experience through real-world scenarios, projects, and interactive exercises.
Customizable Corporate Training
Tailored solutions to meet the unique needs of organisations and teams.
Certifications & Assistance
Courses are aligned with international standards and we also help you to prepare for globally recognised certifications.
Global Recognition
Trusted by individuals and enterprises worldwide, with a track record of successful alumni and partnerships.
24 x 7 Expert Support
We have a 24x7 online support team to resolve all your technical queries, through a ticket-based tracking system, for a lifetime.
Testimonials
Success Stories in Their Own Words
“The course structure made Adobe Launch concepts click effortlessly. From basic tags to advanced event forwarding, every module built seamlessly on the last. My confidence in implementing enterprise tracking solutions skyrocketed.”
Umesh
Marketing Technology Lead
“What stood out was how faculty connected Launch concepts to actual business outcomes. Their patient explanations of consent management turned regulatory compliance from daunting to straightforward. Truly masterful instruction.”
Divyani Khatri
Data Governance Specialist
“Adobe Launch Training at Iteanz was outstanding. The trainers were skilled and explained concepts clearly. I loved the clean, well-equipped classrooms. The support team was proactive and made my experience smooth from registration to course completion”
Ananya
Web Analytics Specialist
“The hands-on approach transformed my understanding of tag management. Debugging real-world scenarios during labs turned theoretical knowledge into practical skills I use daily in my marketing role.”
Vivek Tiwari
Digital Analytics Manager
FAQ's
What is Adobe Launch?
Adobe Launch is a next-generation tag management system (TMS) that allows businesses to deploy, manage, and optimize marketing and analytics tags with precision. It enables seamless data collection across websites and mobile apps while ensuring compliance and performance.
Key Features of Adobe Launch:
- Tag Management: Deploy and manage marketing/analytics tags without code
- Data Layer Integration: Capture structured customer interaction data
- Rule-Based Triggers: Control when and how tags fire
- Extensions & Integrations: Connect with Google Analytics, Facebook Pixel, and more
- Debugging & Troubleshooting: Identify and fix tag errors efficiently
- Server-Side Tagging: Improve site speed and data security
Does the training include certification preparation?
Yes! The course prepares you for the Adobe Certified Expert (ACE) - Adobe Launch exam, with hands-on labs and mock tests to ensure certification success.
How can I enroll in this training?
You can register for the course through the Iteanz website or contact our sales team for enrollment assistance.
Is there a free demo class available?
Yes! Iteanz offers a free demo session to help you understand the course structure and teaching methodology. Request free demo
Do I get study materials and recorded sessions?
Yes, all learners receive:
📘 Study guides & course notes
📹 Access to recorded sessions
💡 Post-training support & Q&A sessions
Are there any prerequisites for joining the Adobe Launch Training?
No prior Adobe Launch experience is required. Basic familiarity with:
- Web technologies (HTML/CSS/JS helpful but not mandatory)
- Digital marketing or analytics concepts
What job roles can I apply for after completing the training?
After completing the course, you can pursue roles such as:
- Tag Management Specialist
- Marketing Technologist
- Web Analytics Manager
- Data Implementation Engineer
- Adobe Experience Cloud Consultant
What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.
- Visa Debit/Credit Card
- American Express and Diners Club Card
- Master Card
- PayPal
- Net Banking/Wire Transfer
- UPI Payment such as Google Pay, PhonePe, Paytm
- Cash/Cheque/DD ( Not for Online Training )
What if I have more queries?
Just give us a CALL at +91-80-468-10331 OR email at info@iteanz.com
Career Services
Placement Assistance
Resume & LinkedIn Profile Building
Exclusive access to Iteanz Job portal
Access to Soft Skill Enhancement
Mock Interview Preparation
One-on-one career guidance
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