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Adobe Target Training in Gurgaon
Enroll in Adobe Target Certification Training Online – Master Personalization & Optimization Skills
Course Overview
Master Adobe Target – Hands-On Training in Tag Deployment, Data Layers & Analytics Integration | Includes Certification Prep & Real-World Labs
Elevate your digital expertise with Iteanz's Adobe Target Certification Training in Gurgaon, a hands-on program designed to make you a personalization and optimization specialist. This course covers end-to-end implementation, from deploying tags and building data layers to executing A/B tests and multivariate experiments. Through real-world case studies, interactive labs, and certification-focused modules, you'll master audience segmentation, AI-driven personalization, and seamless Adobe Analytics integration to maximize conversions.
Designed for marketers, analysts, and developers, this training equips you with the skills needed to earn Adobe Target certification and advance your career. You'll gain practical experience configuring activities, interpreting performance data, and optimizing campaigns across channels. By course completion, you'll be ready to lead enterprise-grade personalization strategies with confidence. Start your journey to becoming an Adobe Target expert today with Iteanz!
Learning Objectives
Master Adobe Target's interface, key workflows, and data-driven optimization techniques.
Implement marketing tags & structured data layers for precise tracking implementation
Design & run A/B tests, multivariate tests & experience targeting campaigns
Configure advanced AI-powered personalization using Auto-Target & AP features
Integrate Target with Adobe Analytics for comprehensive performance measurement
Build sophisticated audience segments using behavioral, contextual & real-time data
Thoroughly prepare for official certification with practical labs & exam simulations
Who Can Attend
Digital Marketers – Boost campaign performance with AI-driven personalization & A/B testing
Data Analysts – Master data layer implementation & analytics integration for better insights
Web Developers – Learn tag deployment & technical setup for seamless Target implementation
UX/UI Designers – Optimize user experiences with targeted content & layout experiments
E-commerce Managers – Increase conversions with personalized product recommendations
Beginners in CRO – Start your journey in conversion rate optimization with Adobe Target
Curriculum
Introduction to Test & Target
- Overview of other Optimization tools
- Monetate
- Optimizely
- Where does T&T fit in the web analytics life cycle
- Understanding Adobe contract
- Server calls and different roles
Terminology, Test & Target basics
- Mbox
- Offers
- Experiences and their reflection in campaigns
- Conversion reports
- Mbox deployment:
- Mbox.js
- Single Mbox
- Creation and naming
Creating Basic Campaigns and Filters
- Where Test & Target fits in the Web analytics life cycle
- In depth understanding of the conversion optimization. Revision of conversion funnel and fallout reports
- Understanding the campaign life cycle: from design to decisions
- How to create offers – html, text offer, image offer, redirect
- Visual experience composer, Form based experience composer
- How to create campaign – create, preview, simulate, approving of campaigns
- Understanding the usage of Host management
Other Different Types of Campaigns
- Display only
- Landing page
- Monitoring campaign
- Auto - allocate tests
- Flash and display ad campaigns
Segments
- Understanding the types of segments
- Criteria for segmentation using segment filters and reusable segments
Parameters
- Understanding and using the parameter types
- URL parameters
- Referring URL parameters
- Geo parameters
- Mbox (page) parameters
- Profile parameters
Targeting
- Understanding source vs behavioural targeting
- Create audiences
- Working with different levels of targeting:
- Mbox level
- Experience level
- Campaign level
- Success metric level
- Conversion level
- Mobile targeting
Reports & Results Analysis
- Understanding the terms around confidence:
- Confidence level and confidence interval
- Evaluating different sets of data (using filters and segments) and pushing a winner
- Downloading
- Scheduling
Using Success Metrics
- Different ways of interpreting the reports on success metrics
- Implementation and different options
Multi Variate Campaigns
- Defining and understanding MVT
- Experience targeting
- Life cycle of MVT:
- Detailed steps
Ad Testing
- Understanding Ad testing concepts
- Tracking Ad impressions
- Optimizing Ad content
- Tracking Ad clicks
- Optimizing landing page destinations
Real Time Case Studies and Next Steps
- Consulting presentations across each vertical
- Retail
- Health care
- Lead generation
- Education
- Service
- How to prioritize campaigns
- Integration with SC, Scene7
- Best consulting practices for optimization
- Landing page optimization
- Real estate optimization
- Content and experience optimization
Get Started with a Demo
Key Features of our Training.
Expert Trainers
Learn from experienced professionals and industry experts with real-world knowledge.
Hands-On Training
Gain practical experience through real-world scenarios, projects, and interactive exercises.
Customizable Corporate Training
Tailored solutions to meet the unique needs of organisations and teams.
Certifications & Assistance
Courses are aligned with international standards and we also help you to prepare for globally recognised certifications.
Global Recognition
Trusted by individuals and enterprises worldwide, with a track record of successful alumni and partnerships.
24 x 7 Expert Support
We have a 24x7 online support team to resolve all your technical queries, through a ticket-based tracking system, for a lifetime.
Testimonials
Success Stories in Their Own Words
“The faculty's expertise in Adobe Analytics is outstanding! Hands-on labs helped me grasp complex concepts easily. The support team resolved queries promptly. Well-structured modules with real-world examples made learning effective.”
Pranav Jaiswal
Senior Digital Marketer
“Excellent course content and knowledgeable trainers. The practical sessions on report analysis were incredibly useful. Iteanz's support was always available. A perfect blend of theory and practice for analytics beginners.”
Harini
Data Analyst
“Interactive training with clear explanations. The faculty simplified advanced analytics techniques beautifully. Quick doubt resolution by support staff boosted my confidence. Lab exercises mirrored real industry scenarios perfectly.”
Dinesh
E-commerce Manager
“Practical-focused training with expert instructors. The case studies and analytics dashboards practice was invaluable. Responsive support team enhanced my learning experience. Perfect for mastering implementation techniques.”
Ebrahim
Marketing Executive
FAQ's
What is Adobe Target?
Adobe Target is a powerful personalization and optimization tool that enables businesses to deliver tailored digital experiences. It uses AI-driven testing (A/B, MVT) and real-time personalization to boost engagement and conversions across web, mobile, and other channels.
Key Features of Adobe Target:
- A/B & Multivariate Testing: Design, run, and analyze experiments.
- AI-Powered Personalization: Auto-Target and Automated Personalization (AP) strategies.
- Audience Segmentation: Target users based on behavior, demographics, and real-time data.
- Integration with Adobe Analytics: Measure performance and optimize campaigns.
- Enterprise Implementation: Tag management, data layers, and activity setup.
Does the training include certification preparation?
Yes! The course prepares you for the Adobe Target Business Practitioner certification, covering exam topics, hands-on labs, and best practices to help you pass.
How can I enroll in this training?
You can register for the course through the Iteanz website or contact our sales team for enrollment assistance.
Is there a free demo class available?
Yes! Iteanz offers a free demo session to help you understand the course structure and teaching methodology. Request free demo
Do I get study materials and recorded sessions?
Yes, all learners receive:
📘 Study guides & course notes
📹 Access to recorded sessions
💡 Post-training support & Q&A sessions
Are there any prerequisites for joining the Adobe Target Training?
No prior Target experience is required. The training starts with fundamentals (interface, basic tests) and progresses to advanced features (AI, integrations). Familiarity with digital marketing or analytics is helpful but not mandatory.
What job roles can I apply for after completing the training?
After completing the course, you can pursue roles such as:
- Optimization Specialist
- Personalization Strategist
- Digital Marketing Analyst
- CRO (Conversion Rate Optimization) Manager
- Adobe Experience Cloud Architect
What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.
- Visa Debit/Credit Card
- American Express and Diners Club Card
- Master Card
- PayPal
- Net Banking/Wire Transfer
- UPI Payment such as Google Pay, PhonePe, Paytm
- Cash/Cheque/DD ( Not for Online Training )
What if I have more queries?
Just give us a CALL at +91-80-468-10331 OR email at info@iteanz.com
Career Services
Placement Assistance
Resume & LinkedIn Profile Building
Exclusive access to Iteanz Job portal
Access to Soft Skill Enhancement
Mock Interview Preparation
One-on-one career guidance
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